The Art of Money Getting by P. T. Barnum

Phineas Taylor Barnum (July 5, 1810 – April 7, 1891) was an American showman, politician, and businessman remembered for promoting celebrated hoaxes and for founding the Barnum & Bailey Circus (1871–2017). He was also an author, publisher, and philanthropist, though he said of himself: “I am a showman by profession… and all the gilding shall make nothing else of me”. According to his critics, his personal aim was “to put money in his own coffers.” He is widely credited with coining the adage “There’s a sucker born every minute”, although no proof can be found of him saying this.

Barnum became a small business owner in his early twenties and founded a weekly newspaper before moving to New York City in 1834. He embarked on an entertainment career, first with a variety troupe called “Barnum’s Grand Scientific and Musical Theater”, and soon after by purchasing Scudder’s American Museum which he renamed after himself. He used the museum as a platform to promote hoaxes and human curiosities such as the Fiji mermaid and General Tom Thumb. In 1850, he promoted the American tour of Swedish opera singer Jenny Lind, paying her an unprecedented $1,000 a night for 150 nights.

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