The Instinctual Attraction to Deals


An Inside Look Into the Daily Deal Industry & How People Are Using Deals to Grow Their Businesses.

As humans, it seems we have always enjoyed getting deals. Let’s face it, getting more value than you pay for just feels great. Haggling and negotiating for a deal is extremely prevalent all over the globe, throughout history and up to today.

•People have always, and will always, enjoy getting deals. Face it, it just makes us feel good.
•Businesses have always, and will always, incorporate some form of promotions or deals in order to attract and retain customers.
•There will always be a middle man service that helps the business connect with the customer.

This book explores the deal industry and how businesses are using it to further monetize their efforts.


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