Daily Deals: Disaster, Debacle or Delightfully Delicious (for restaurant owners)
(4200 words) Are daily deals a good promotion, visibility and traffic vehicle for restaurant owners? This ebook provides best practices; provokes thoughtful analysis; discusses current trends; and, suggests practical tactics and solutions. Are you attracting new customers? Are you trading down current customers? How do you get deal seekers to return? What is breakage and how does this impact your ROI? How do the deals impact BOH and FOH operations: inventory turns, customer service, cash flow?